MBIE Endeavour Programme: Major five year project in immersive tourism kicks off

This year we have got started on a major five-year research programme. Funded by the MBIE Endeavour Programme, it is titled ‘He karapitpitnga mariko – Immersive regenerative tourism experiences in Aotearoa’.

This is a major interdisciplinary programme of research that turns challenges into opportunities, researching and enabling new forms of physical (in-person) and virtual/augmented visitor experiences.

Our research programme explores opportunities to create immersive and interactive tourism experiences using techniques from virtual and augmented realities. The tourism technologies that we are developing will allow tourists to experience remote tourist attractions by ‘virtually being there’, or by augmenting visitor experiences when physically present.

This programme presents the opportunity to collaborate with computer scientists and technologists who are working at the leading edge of experience technologies globally, and leading indigenous academics in Aotearoa.

Anyone interested will be able to follow our progress online at: immersivetourismexperiences.org

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